In 2006, Mary Ann Bautista and her partner took a gamble on something somewhat untested at the time: YouTube. A client agreed to pay them some money and let them execute their tests. It wasn’t some elaborate thing. They were merely trying something fresh to see what it could do. And a little test resulted in tremendous success: their movies helped garner hundreds of millions of dollars in sales, and they were still making sales more than 15 years later. It's a good example of
