In 2006, Mary Ann Bautista and her partner took a gamble on something somewhat untested at the time: YouTube. A client agreed to pay them some money and let them do their research. It wasn’t some elaborate thing. They were merely trying something fresh to see what it could do. And a little test resulted in tremendous success: their movies helped garner hundreds of millions of dollars in sales, and they were still making sales more than 15 years later. It's a good example of h

AI search is transforming how people discover businesses, professionals, goods and services across the web. The suggestion that people receive when they ask an AI platform to propose an expert or a company is based on the data and signals collected across the web. AI systems can evaluate the data provided to determine whether companies have knowledge, competence and reputation. Visibility to AI is thus vital for those organizations who seek to be recommended by AI. As opposed

The most significant measures for successful marketing were website visits, social media followers, number of videos seen, clicks and impressions. The approach to the marketing was simple: the more people would know about a firm, the more possibilities it will have to attract the clients. But today the digital space is growing more crowded as customers are assaulted with adverts and marketing messages from competing enterprises. That’s why Digital Authority is an increasingly