A while back, I genuinely believed getting invited onto podcasts would automatically bring in clients. In my head, people would listen to me talk for like 30 minutes, think “wow this person really knows their stuff,” and then immediately start messaging me wanting to work together. But yeah… that didn’t really happen. I went on interviews, shared the episodes a few times, and then basically nothing after that. No flood of leads, no big sales spike, nothing noticeable at all.

The press release is no longer what it used to be and it is unlikely to go back to its original form. As 2026 and the years ahead unfold, it is changing quickly and not in a clear or predictable way. What was once a simple and formal announcement is becoming more flexible, more creative, and somewhat varied in a positive sense. People today are less interested in reading long blocks of text. Because of this, press releases are starting to feel less like traditional documents