For years now, PR people and marketers have been stuck arguing about the same thing: do press releases even matter anymore? Since social media became the fastest way news spreads and AI can write entire articles in seconds, a lot of people started treating press releases like some outdated thing from the past. But honestly, they’re not fully dead. They just don’t have the same impact they used to have before. Back then, sending out a decent press release could actually get me

If you’ve been turning to AI to write your pitches, you’re in good company almost everyone is doing it. It’s quick, it feels productive, and the results can look impressive at first. But then you’re met with silence. No responses, or just being ignored, which quickly becomes frustrating. The thing is, journalists can usually tell. Maybe not in an obvious way, but there’s a sense that something is missing. The message might be polished, yet it feels empty. It says the right th

The press release is no longer what it used to be and it is unlikely to go back to its original form. As 2026 and the years ahead unfold, it is changing quickly and not in a clear or predictable way. What was once a simple and formal announcement is becoming more flexible, more creative, and somewhat varied in a positive sense. People today are less interested in reading long blocks of text. Because of this, press releases are starting to feel less like traditional documents