The age-old issue among eCommerce organizations that are looking to grow their presence without burning holes in their marketing budgets is owned media vs. paid media. Paid media is any advertising attempt on prominent sites like Facebook and Google. In contrast, owned media means the firm's owned channels, such as its website, blog, and email marketing campaigns. Paid and owned media play major roles in digital marketing. Paid advertising attracts clients fast, whereas owned

E-commerce marketing methods don’t end with driving visitors through Google, Meta, TikTok, influencers, and affiliate marketing platforms. All sources listed are quick to attract consumers but need to be maintained on a consistent budget. It’s worth underlining here the distinction between the concepts of Paid Media and Owned Media. The first will provide you with quick but short-term results; the second is about building content and assets that work outside of the marketing

For years now, PR people and marketers have been stuck arguing about the same thing: do press releases even matter anymore? Since social media became the fastest way news spreads and AI can write entire articles in seconds, a lot of people started treating press releases like some outdated thing from the past. But honestly, they’re not fully dead. They just don’t have the same impact they used to have before. Back then, sending out a decent press release could actually get me

If you’ve been turning to AI to write your pitches, you’re in good company almost everyone is doing it. It’s quick, it feels productive, and the results can look impressive at first. But then you’re met with silence. No responses, or just being ignored, which quickly becomes frustrating. The thing is, journalists can usually tell. Maybe not in an obvious way, but there’s a sense that something is missing. The message might be polished, yet it feels empty. It says the right th