The most significant measures for successful marketing were website visits, social media followers, number of videos seen, clicks and impressions. The approach to the marketing was simple: the more people would know about a firm, the more possibilities it will have to attract the clients. But today the digital space is growing more crowded as customers are assaulted with adverts and marketing messages from competing enterprises. That’s why Digital Authority is an increasingly

Market Share is not necessarily lost in the most obvious ways. Expect to observe an increase in visits to your analytics dashboard, a busy pipeline in your CRM and the salesmen keep completing transactions. But while all these are occurring, your rivals might win already the attention and the confidence of the possible customers before these individuals reach your website. This is where the notion of AI Discoverability comes in handy. Buyers research the product before buying