The way people seek information has evolved online, and they do not need to browse through several websites to get answers to their essential needs. They employ AI like Perplexity AI to make their searching simpler. So, the idea of internet presence has a new meaning. When consumers ask for the top firms in an industry, certain companies may be included in the answer, but other companies are not displayed. This insight becomes quite helpful as far as marketing for firms wanti

Online search behaviour has become increasingly dynamic. The people are not utilizing standard search engines to seek up products, services and brands available on the web anymore. Instead, people increasingly turn to artificial intelligence solutions such as ChatGPT, Perplexity, Google’s AI Overviews, and others to ask about items, compare services, investigate firms, and ask for suggestions. Such methods have led to the birth of a new profession in Ecommerce Marketing calle