Google regularly gets credit for new consumers it doesn’t deserve. In this episode, Matthew Pearce, Co-founder of TurboRank, talks about the CAC vs CPA argument and how marketing attribution could offer a somewhat incorrect picture about customer sourcing. CAC versus Cost Per Acquisition is an issue to consider, as the final step before purchase does not necessarily impact the consumer choice. A consumer may hear about the business on YouTube, find it through social media, re