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Why Owned Media Wins When Your Videos Keep Bringing in Sales
Businesses spend large sums on digital advertising to reach their potential consumers and increase sales. Paid commercials are a great way to promote your product, but your marketing strategy shouldn’t stop working after your funding is gone. Even a video from years ago might still draw new buyers. For instance, offer codes that were used in films recorded 15 years ago continue to generate orders, meaning that an old piece of internet content might still be profitable for bus
Christin Smith
2 days ago3 min read


How to Strengthen Your Brand Beyond Paid Campaigns
Advertising is important for growing an online business. But at some point, the cost of advertising will go up, competition will heat up, and the same budget won't be as effective. That’s why the firm needs to start exploring alternative means of boosting revenue instead of always paying for additional adverts. Learning How To Build Brand Authority For An Ecommerce Brand starts with providing things that would make buyers return to the site and refer items to friends and fami
Christin Smith
Oct 212 min read


What Most YouTube Strategies Get Wrong
One of the biggest shortcomings in a company YouTube Strategy is not focusing on what consumers want to watch. Many organizations create their content on their goods, services, company updates or industry expertise and don't evaluate if such themes align to the interests and demands of their target readers. YouTube is more than a place for promotional videos It's a discovery platform where people come to look for knowledge, solutions, entertainment and to find answers to part
Christin Smith
Sep 22 min read
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