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What Most YouTube Strategies Get Wrong
One of the biggest shortcomings in a company YouTube Strategy is not focusing on what consumers want to watch. Many organizations create their content on their goods, services, company updates or industry expertise and don't evaluate if such themes align to the interests and demands of their target readers. YouTube is more than a place for promotional videos It's a discovery platform where people come to look for knowledge, solutions, entertainment and to find answers to part
Christin Smith
Sep 22 min read


Consistency Isn’t Enough for YouTube
Many corporate YouTube channels are unable to generate any kind of impression even when they are uploading videos on weekly basis. The problem with these channels isn’t that they aren’t trying hard enough, or that they don’t have enough material, but rather that they don’t have a successful YouTube business plan. But just putting out videos each week doesn’t promise they’ll be put in front of the correct people and help accomplish business objectives. There are few things tha
Christin Smith
Aug 122 min read


Why Strategy Beats Consistent YouTube Uploads
A lot of video creators have a notion that constant uploading is a recipe for success on YouTube. This approach is a critical aspect of success but not enough anymore. There are millions of channels that release videos on a schedule once a week or even daily, but they fail to gain new viewers or subscribers since there is nothing distinctive about the content. The reason is apparent current viewers demand something more from video postings; they want some value, something rel
Christin Smith
Jul 232 min read
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