Google regularly gets credit for new consumers it doesn’t deserve. In this episode, Matthew Pearce, Co-founder of TurboRank, talks about the CAC vs CPA argument and how marketing attribution could offer a somewhat incorrect picture about customer sourcing. CAC versus Cost Per Acquisition is a subject to explore as the last step before the purchase doesn't necessarily define the consumer choice. A consumer may hear about the business on YouTube, find it through social media, r