The way we purchase online has changed a lot in the last few years. Consumers may use AI to compare items, suggest brands, and assist them in making shopping decisions, instead of spending hours perusing numerous websites. Such evolution creates various opportunities and risks for organizations that seek to discover their potential clients. At the San Francisco Tech Week 2026, Mary Ann Bautista shared how firms may stay prominent in an era of AI in online buying. Understandin

The way we search online is becoming more and more dynamic. People don’t use traditional search engines to find products, services and brands on the web anymore. Instead, people are increasingly turning to artificial intelligence solutions such as ChatGPT, Perplexity, Google’s AI Overviews and others to inquire about items, compare services, investigate firms and ask for advice. Such techniques have given rise to a new domain in digital marketing, known as AI search visibilit