Blog

Most organizations maintain a tight check on their competition through sales data, CRM pipeline, analytics dashboard, and quarterly review process. But in the Market Share instance a competitor can take away market share far before it wins any transaction. In today’s environment purchasers spend weeks or months evaluating their problem, finding solutions and then comparing between different companies before contacting the organization. This stage of the customer journey is in

Market Share is not always lost in the most obvious ways. Expect an uptick in visits to your analytics dashboard, a busy pipeline in your CRM and the salesmen continue closing transactions. But while all these are happening, your rivals might already earn the attention and the confidence of the possible customers before these individuals visit your website. This is where the notion of AI Discoverability is really useful. Buyers research the product before buying it via search

AI is changing the way people discover things online and ecommerce firms need to evolve. Instead of Google searches for items and solutions to queries, customers increasingly turn to AI-powered platforms like Perplexity, Gemini, and ChatGPT brand discovery. So the promise that AI brings to ecommerce firms is evident but there is a dilemma too: being visible in AI suggestions doesn’t have to mean spending more money on advertisements. Instead, AI exposure will depend on the pe