A few years ago, I honestly thought getting invited onto podcasts would instantly grow my business. I had this idea in my head that people would listen to me talk for half an hour, become obsessed with my expertise, then immediately start reaching out wanting to work with me. But reality was way less exciting than that. I did interviews, posted them a couple times, then pretty much heard nothing afterward. No steady leads, no sudden sales, no huge business growth. For a long
