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A buying process does not necessarily begin when a prospective customer sees the company website or requests a demo. Often it starts with a simple inquiry. People spend a lot of work in preliminary analysis of the market before contacting any firm, using numerous web tools to find out what they may pick from. An early research may directly affect Market Share as firms discovered by potential consumers in the early stage will have a greater probability of being picked. The dev

Most organizations maintain a tight check on their competition through sales data, CRM pipeline, analytics dashboard, and quarterly review process. But in the Market Share instance a competitor can take away market share far before it wins any transaction. In today’s environment purchasers spend weeks or months evaluating their problem, finding solutions and then comparing between different companies before contacting the organization. This stage of the customer journey is in

Market Share is not always lost in the most obvious ways. Expect an uptick in visits to your analytics dashboard, a busy pipeline in your CRM and the salesmen continue closing transactions. But while all these are happening, your rivals might already earn the attention and the confidence of the possible customers before these individuals visit your website. This is where the notion of AI Discoverability is really useful. Buyers research the product before buying it via search