AI is changing the way people discover things online and ecommerce firms need to evolve. Instead of Google searches for items and solutions to queries, customers increasingly turn to AI-powered platforms like Perplexity, Gemini, and ChatGPT brand discovery. So the promise that AI brings to ecommerce firms is evident but there is a dilemma too: being visible in AI suggestions doesn’t have to mean spending more money on advertisements. Instead, AI exposure will depend on the pe
